Double Up | Social Media Blog

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Jul 23
3 min

Putting Business on Hold to Help Food & Drink Brands Get Online.

It has been an immensely challenging and uncertain time for the hospitality industry over the last few months. As F&B brands closed their...

Jun 1
2 min

Case Study: Giving A Luxury Food Brand An Authentic Tone Of Voice | Fine Food Specialist

THE CLIENT Fine Food Specialist are an online retailer founded in 2010 by ex-chef Drogo Montagu, selling fine foods, hard-to-find ingredi...

May 6
5 min

5 Ways You Can Switch Your Marketing Strategy From B2B to B2C.

Coronavirus has completely shaken up both the B2B and B2C markets. Thousands of supply lines have dried up as restaurants, bars, hotels &...

Apr 27
3 min

The Importance of Social Media for Restaurant Owners.

In today’s highly technological world, social media is one aspect of restaurant digital marketing that any business owner shouldn’t overl...

Apr 16
2 min

How F&B Business Owners Can Connect With Their Customers in 2020.

While different businesses will have different objectives specific to their company, a common goal that’s always present is to communicate e

Apr 8
3 min

3 Content Marketing Strategies for Your F&B Business.

In this article, we’ll give you some content marketing tips that you can adopt into your F&B business to help you get started.

Apr 3
4 min

How You Can Use TikTok for Marketing Your Restaurant.

TikTok first penetrated the market as Musical.ly, but recently rebranded as TikTok. As a video-based application, TikTok allows users to ...

Mar 30
4 min

How TikTok's Algorithm Works | Our Findings

If you’re a TikTok user, or want to learn more about the platform, read on! We’ve spent the last month playing with TikTok’s algorithm, a...

Mar 25
3 min

Social Media Marketing Tips for Restaurants & Cafes - What to Know.

When it comes to online marketing, one of the most cost-effective ways a restaurant, cafe, or similar F&B business can get more customers...

Mar 20
3 min

Digital Marketing Insights for F&B Business Owners - What to Know.

There’s no doubt that digital marketing will become a huge trend for restaurants and other businesses involved in F&B in the coming years...

Mar 16
6 min

6 Ways Restaurants Can Increase Sales During Coronavirus Using Social Media.

What do toilet rolls and food delivery services currently have in common? Their sales are both booming!

Mar 11
3 min

How UK Fashion Brands Can Benefit From Social Media.

Widely regarded as one of the most prominent forces of promotion in today’s digitally-driven society, social media marketing has rightful...

Mar 5
3 min

Social Media Marketing: How to Make It Work for Restaurants - Our Guide.

Whether it’s Facebook, Twitter, or YouTube, you have different ways to promote your brands products or services on these channels.

Feb 18
5 min

7 Proven Ways your Restaurant Can Get More Instagram Followers

Here, we will explain 7 proven ways your restaurant can get more Instagram followers!

Jan 20
5 min

How to Get More Deliveroo, UberEats and JustEat orders from your Social Media Pages.

After a hard day’s work, long commute and house chores, it is easy to understand why so many people are turning to the likes of Deliveroo...

Dec 10, 2019
5 min

What Your Restaurant Guests Want from Your Social Media in 2020.

It’s good news for restaurants looking to harness the power of social media. Perhaps unsurprisingly, food is the most popular topic for I...

Nov 21, 2019
8 min

7 Ways Social Media Will Change in the Food & Beverage Industry in 2020.

Great news... It’s nearly time to get your Christmas decorations up! But for digital marketers and social media managers, it is now also ...

Sep 26, 2019
4 min

2020 UK Marketing Calendar & Key Retail Dates.

With 2020 fast approaching, it is now the time to start thinking about your marketing plans for the new year. It is never too early to ge...

Aug 7, 2019
4 min

How Restaurants can get the Most out of Social Media on a Small Budget.

The power of social media is a topic that needs no clarification. However, when budgeting is thrown into the mix, the reality is often wr...

Jul 19, 2019
4 min

How Instagram Hiding Post Likes Will Affect Businesses & How to Use It To Your Advantage.

Back in April, Instagram rolled out a new update in the Canada region in order to test a potential new design feature. This test disabled...

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