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What Content Should Restaurants Be Posting on Social Media?

Social media has become an essential tool for restaurants to market their business and engage with their customers. However, consistently creating engaging and high-quality content for Facebook, Instagram, TikTok & more can prove challenging for many restaurant owners and managers. In this blog post, we will discuss what content restaurants should be posting on social media to attract new customers and keep their current ones engaged!

High-quality Photos and Videos of Menu Items

The most important type of content that restaurants should be posting on social media is high-quality photos and videos of their menu items. When taking photos of menu items, it's important to make sure that the lighting is good, the dish is well-presented, and the photo is in focus. The dish will then speak for itself!

Behind-the-Scenes Content

Behind-the-scenes content is an excellent way for restaurants to connect with their customers on a more personal level. Posting photos and videos of the chefs preparing the food, the staff interacting with customers, and the restaurant's ambiance can help customers feel more connected to the business. Behind-the-scenes content can also provide a glimpse into the hard work and dedication that goes into running a restaurant.

Special Offers and Promotions

Restaurants can also use social media to promote special offers and promotions. Posting about a limited-time menu item, a discount or a happy hour can incentivise customers to visit the restaurant. Just make sure that the the offer is clear and easy to understand and has any terms & conditions clearly stated.

Events and Community Involvement

Restaurants can also use social media to promote events and anything interesting happening in the local area. Posting about charity events, local festivals, and other community events can help the restaurant become more involved in the community and build relationships with potential customers. This is a great way to become a hub for the community – where followers can learn about your restaurant and find out about relevant things happening where they live. It's important to make sure that the event is relevant to the restaurant's brand and target audience!

User-Generated Content

User-generated content is an excellent way for restaurants to showcase their customers' experiences at the restaurant. Restaurants can encourage customers to post photos and videos of their meals on social media and tag the restaurant. Sharing this user-generated content on the restaurant's social media pages can help increase engagement and provide social proof of the restaurant's quality. UGC naturally performs really well, as customers love to see authentic images/videos of food.

Educational Content

Restaurants can also post educational content on social media. This can include posts about the history of a specific dish, how to pair wines with food, or cooking tips. Educational content can help position the restaurant as an expert in the food industry and provide customers with valuable information that keeps them coming back to the page!


Overall, content calendars should be packed with meaningful content that engages, educates and inspires. If done well, engagement will sky-rocket, communication will flourish and followers will convert into loyal customers!


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