Planning your marketing campaigns around key dates is an excellent way to stay relevant and engage your audience. This 2025 Marketing Calendar is packed with key dates & observances for the food, drink, and hospitality industries, along with major sporting events, school holidays, and religious celebrations in the UK and USA.
January
Month-long Observances:
Dry January
Veganuary
Ginuary
National Slow Cooking Month
Key Dates:
1st: New Year’s Day (UK & USA, Bank Holiday)
5th: National Whipped Cream Day (USA)
6th: National Shortbread Day (UK)
11th: International Thank You Day
16th: Hot & Spicy Food Day
18th: International Hot Toddy Day
20th: Blue Monday
20th: Martin Luther King Jr. Day (USA)
23rd: International Sticky Toffee Pudding Day
25th: Burns Night (Scotland)
27th: International Chocolate Cake Day
29th: Chinese New Year (Year of the Snake)
31st: National Hot Chocolate Day
Major Sporting Events:
15th–28th: Australian Open Tennis
NFL Wild Card Weekend
NFL Divisional Playoffs
February
Month-long Observances:
LGBT History Month (UK)
National Weddings Month (USA)
Key Dates:
2nd: British Yorkshire Pudding Day
5th: World Nutella Day
9th: National Pizza Day
10th: World Pulses Day
13th: Galentine’s Day
14th: Valentine’s Day
16th: Global Bartender Day 17th: Presidents’ Day (USA)
18th: Drink Wine Day
Major Sporting Events:
9th–11th: NFL Pro Bowl Weekend
23rd: Super Bowl LIX
March
Month-long Observances:
British Pie Month
National Nutrition Month (USA)
Key Dates:
1st: St. David’s Day (UK)
3rd–9th: British Pie Week (UK)
3rd–9th: National Butchers’ Week (UK)
4th: Employee Appreciation Day 4th: Shrove Tuesday (Pancake Day)
8th: International Women’s Day
17th: St. Patrick’s Day
22nd–23rd: The Bath & West Food & Drink Festival
24th: National Cocktail Day
25th: International Waffle Day 30th: Mother’s Day (UK)
Major Sporting Events:
Six Nations Rugby Matches
UEFA Champions League (Round of 16)
April
Month-long Observances:
Stress Awareness Month
Global Pet Month
Key Dates:
4th: International Carrot Day 7th: National Beer Day 7th: World Health Day 10th: Siblings’ Day
12th: National Grilled Cheese Sandwich Day
13th: Palm Sunday 16th–20th: York Food & Drink Festival (UK)
17th: Malbec World Day 18th–20th: Broadstairs Easter Food Festival (UK)
18th: Good Friday (UK & USA, Bank Holiday in the UK)
20th: Easter Sunday (UK & USA)
21st: Easter Monday (UK, Bank Holiday) 23rd–30th: Great British Beef Week (UK)
24th: Hospitality Workers Day 24th: National Pigs in a Blanket Day
Major Sporting Events:
The Masters Golf Tournament
Boston Marathon
May
Month-long Observances:
National BBQ Month
National Walking Month
Key Dates:
1st–8th: Time for a Cuppa Week (Dementia Awareness), UK)
2nd: World Tuna Day
3rd–5th: Foodies Festival (Brighton)
4th: Star Wars Day
6th: National Beverage Day
9th–11th: Foodies Festival (Cardiff)
10th: World Fairtrade Day 11th: Mother’s Day (USA)
13th: World Cocktail Day
13th: International Hummus Day
16th–18th: St Ives Food & Drink Festival (Porthminster)
17th: World Baking Day
17th: World Whisky Day
18th–24th: British Sandwich Week
19th–25th: Vegetarian Week
21st: International Tea Day
24th–26th: Malton Food Festival (Yorkshire)
24th–26th: Foodies Festival (Syon Park, London)
25th: National Wine Day
26th: Memorial Day (US)
26th–1st June: National Barbecue Week
29th: National Biscuit Day
30th–1st June: Foodies Festival (St Albans)
Major Sporting Events:
FA Cup Final
UEFA Champions League Semi-Finals
June
Month-long Observances:
Pride Month
National Candy Month (USA)
Key Dates:
1st: World Milk Day
3rd: World Cider Day
4th: National Cheese Day 5th: World Environment Day
6th–8th: Foodies Festival (Guildford)
7th: World Food Safety Day
7th–8th: British Wild Food Festival (Shropshire)
9th: National Gin Day (UK) 15th: Father’s Day (UK & USA)
12th: International Falafel Day
14th: World Gin Day
15th: Beer Day Britain
16th–22nd: Diabetes Prevention Week
18th: International Sushi Day
20th–22nd: Foodies Festival (Chelmsford)
20th–22nd: Cheltenham Food & Drink Festival
21st–29th: English Wine Week
21st: National Smoothie Day
27th: National Cream Tea Day
27th: International Pineapple Day
28th: National Food Truck Day 28th–29th: The Harrogate Food & Drink Festival (Ripley Castle)
30th–1st July: International Bar and Beverage Trade Show (Tobacco Dock, London)
30th–13th July: Wimbledon begins (UK)
Major Sporting Events:
UEFA Champions League Final
Wimbledon Tennis Championships begin
US Open Golf
July
Month-long Observances:
Ice Cream Month
Key Dates:
1st: International Chicken Wing Day
7th: World Chocolate Day
7th–13th: Great British Pea Week
11th–13th: Foodies Festival (Tatton Park)
13th: World Rum Day
14th: Bastille Day
16th: National Cherry Day
16th: National Hot Dog Day
18th–20th: Foodies Festival (Winchester)
19th–20th: National Geographic Traveller Food Festival
19th: National Daiquiri Day
24th: National Tequila Day (USA)
Major Sporting Events:
Wimbledon Finals
Tour de France begins
British Grand Prix (Formula 1)
August
Key Dates:
1st–3rd: Foodies Festival (Edinburgh)
2nd: International Beer Day
3rd: National Watermelon Day
4th–10th: National Allotments Week
8th: National Oatcake Day
8th–10th: Foodies Festival (Glasgow)
10th: National S’mores Day
11th: National Bakewell Tart Day
11th–17th: Afternoon Tea Week
13th: National Prosecco Day
16th: National Rum Day
22nd: World Plant Milk Day
23rd–25th: Foodies Festival (Oxford)
24th–25th: Maldon Food and Drink Festival
28th: National Burger Day
28th: National Red Wine Day
28th–1st September: Vegan Camp Out Festival (Hertfordshire)
29th–31st: Foodies Festival (Bath)
30th: International Bacon Day
Major Sporting Events:
Start of the Premier League
NFL Preseason games
September
Month-long Observances:
Organic September (UK)
National Honey Month (USA)
Sourdough September
National Tofu Month
National Mushroom Month
Key Dates:
1st–5th: Zero Waste Week (UK)
1st–7th: Love Lamb Week (UK)
2nd: World Coconut Day 2nd: Labor Day (US)
4th: Eat an Extra Dessert Day
6th: National Fish & Chips Day (UK) 7th: Grandparents’ Day
9th–15th: National Rice Week
9th–10th: Speciality Fine Food Fair (Olympia London)
13th–14th: Feasty Fest (Surrey)
20th: World Paella Day
20th: National Queso Day
21st: National Chai Day
23rd: National Bacon Butty Day
24th–25th: National Restaurant, Pub and Bar Show, Lunch!, Casual Dining Show (ExCel London)
24th–25th: Future Food-Tech (London)
25th: Apple Day
26th: World Dumpling Day
27th: World’s Biggest Coffee Morning (UK)
27th: World Tourism Day
27th–28th: Aldeburgh Food & Drink Festival (Suffolk)
30th–1st October: Restaurant & Takeaway Innovation Expo (ExCel London)
Major Sporting Events:
Rugby World Cup begins
US Open Tennis Finals
Start of the NFL Regular Season
October
Month-long Observances:
Black History Month (UK)
Oktoberfest (until early October)
Key Dates:
1st: International Coffee Day
1st: World Vegetarian Day
13th: World Egg Day
3rd: Buy British Day
3rd: World Smile Day
5th: World Teachers Day
6th–12th: National Curry Week (UK)
10th: World Mental Health Day
14th: Canadian Thanksgiving
16th: World Food Day
17th: International Day for the Eradication of Poverty
20th–21st: The Chocolate Show (London)
21st: Apple Day (UK)
23rd–25th: Abergavenny Food Festival (Wales)
25th: World Pasta Day
26th: Pumpkin Day
31st: Halloween
Major Sporting Events:
Rugby World Cup continues
MLB World Series
November
Key Dates:
1st: World Vegan Day
4th: National Roast Dinner Day
4th: National Sandwich Day
5th: Guy Fawkes Night (Bonfire Night, UK)
7th–9th: BBC Good Food Show Winter (Birmingham NEC)
9th: World Freedom Day
11th: Remembrance Day (UK)
16th: World Fast Food Day
18th: Beaujolais Nouveau Day
22nd–24th: Taste of London (Tobacco Dock)
23rd: National Espresso Day (USA)
27th: Thanksgiving (USA)
29th: Black Friday (USA)
30th: St. Andrew’s Day (Scotland)
Major Sporting Events:
Rugby World Cup Final
NFL Thanksgiving games
December
Key Dates:
1st: Cyber Monday
4th: Cookie Day
5th: National Bartender Appreciation Day (USA)
5th: Repeal Day (USA)
8th: National Brownie Day
13th: Christmas Jumper Day (UK)
20th: International Sangria Day
21st: Winter Solstice
24th: Christmas Eve
25th: Christmas Day (UK & USA, Bank Holiday)
26th: Boxing Day (UK)
31st: New Year’s Eve
Major Sporting Events:
Boxing Day Premier League matches
NFL Playoffs begin
Planning your campaigns around key dates and events is a tried-and-tested way to keep your brand relevant and engage with your audience. This 2025 Marketing Dates, Food & Hospitality Calendar provides a comprehensive guide to help businesses in the food, drink, and hospitality industries make the most of every opportunity. From widely celebrated occasions like Christmas and Easter to quirky food days such as National Prosecco Day and International Pineapple Day, there’s something for every business to make the most of.
Whether you’re running a pub, restaurant, or hotel, aligning your marketing efforts with these dates can help boost visibility, drive footfall, and enhance customer engagement. By integrating these 2025 food and drink dates, hospitality observances, and sporting events into your content plan, you can craft campaigns that resonate with your audience and leave a lasting impression. Keep an eye out for updates to ensure you’re making the most of every marketing opportunity, or, if you're looking for extra support with your digital marketing, get in touch and see how Double Up Social can help.
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