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Fast food restaurants: A quick guide to social media marketing in 2023

Social media marketing is an essential part of a fast-food restaurant’s wider marketing efforts. Nowadays, it can cost a brand big time if they aren’t actively investing in a social media strategy that stands out from the crowd. In this blog post, we'll explore the different ways fast food chains can utilise social media to engage with their customers, build brand loyalty and get results in 2023.

Interactive Campaigns

Social media competitions can be a great way for fast food restaurants to increase brand awareness, engagement, and customer loyalty. By hosting a competition on social media platforms such Instagram or Facebook, fast food restaurants can encourage their followers to interact with their brand in a fun and engaging way. Competitions can range from simple giveaways to more complex contests that require participants to submit creative entries. By offering prizes such as free meals, discounts, or exclusive merchandise, fast food restaurants can incentivise their followers to participate and promote their brand to their own social media networks.

Influencer Marketing

Influencer marketing has become an important aspect of social media marketing for fast food chains. By partnering with popular social media influencers, fast food restaurants can tap into their large and engaged audiences, who are often receptive to product recommendations from the influencers they follow.

In return for a free meal, influencers can showcase the restaurant's menu items, promotions, and brand values in a creative and engaging way that resonates with their followers. For example, a fast-food chain may partner with a family/lifestyle influencer to promote their budget friendly meals in the local area. Micro influencers will often have a strongly engaged and loyal audience in a specific location. So, a post from will be guaranteed to build brand awareness. In addition, influencer marketing can provide valuable user-generated content that can be repurposed across various marketing channels.

Paid Ads

Fast food restaurants can effectively use paid social media ads to attract more customers and build brand awareness. By utilising targeted advertising, fast food chains can reach out to specific audiences, such as people in a certain geographic location or with particular interests and encourage them to visit their website, make a booking or think about ordering. By leveraging paid social media advertising, fast food restaurants can effectively drive traffic and increase their customer base. These platforms allow for eye-catching visuals and videos to showcase menu items and special promotions. By monitoring and adjusting ad performance, fast food restaurants can optimise their advertising campaigns for maximum impact and ROI.For example, fast-food restaurants can easily target local students with an exclusive student discount or shout about free delivery in the local neighbourhood.


Social media marketing has become an essential tool for fast food chains to engage with their customers and build brand loyalty. Interactive campaigns, influencer marketing and paid ads are just a few of the ways fast food can fully utilise social media to promote their products and increase their brand loyalty/sales.


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