Welcome to our essential guide on the 2024 UK Marketing Calendar, a must-read for marketers, business owners, and event planners! As we step into 2024, staying ahead in the dynamic marketing landscape is more critical than ever. This year brims with opportunities to connect with your audience through various national events, holidays, and themed days. From traditional celebrations like Easter and Christmas to unique occasions such as National Pizza Day and World Cocktail Day, there's a host of dates to leverage for creative marketing campaigns.
Our comprehensive guide delves into these significant 2024 UK marketing dates, offering you a strategic edge in planning your marketing activities. Whether it’s social media marketing, email campaigns, or offline events, understanding these key dates is vital for maximising engagement and boosting your brand presence.
January
- 1-31st: Dry January
- 1-31st: Veganuary
- 1-31st: Ginuary
- 1st: New Year's Day
- 2nd: Science Fiction Day
- 5th: Twelfth Night
- 6th: National Shortbread Day
- 8th: Clean off your Desk Day
- 15th: Blue Monday
- 20th: National Cheese Lovers Day
- 25th: Burns Night
- 25th: St Dwynwen’s Day (Welsh Valentine’s Day)
- 26th: Australia Day
- 27th: Chocolate Cake Day
- 28th: Data Protection Day
- 31st: Hot Chocolate Day
February
- 1st: Time to Talk Day
- 2nd: Groundhog Day
- 3rd: Icecream for Breakfast Day
- 4th: British Yorkshire Pudding Day
- 5th: National Sickie Day
- 9th: Chinese New Year's Eve (Year of the Dragon)
- 9th: National Pizza Day
- 10th: Chinese New Year
- 13th: Pancake Day / Shrove Tuesday
- 14th: Valentine's Day
- 17th: Random Acts of Kindness Day
- 17-25th: Real Bread Week
- 20th: Love Your Pet Day
- 26th: Emotional Health Day
- 26 - March 3th: Cornish Pasty Week
March
- 1-31st: National Celery Month
- 1st: St. David's Day, Employee Appreciation Day
- 4th-10th: British Pie Week
- 4-10th: National Butchers Week
- 6th: National Frozen Food Day (US)
- 7th: World Book Day
- 7th: National Cereal Day (US)
- 8th: International Women's Day
- 9th: National Meatball Day (US)
- 9th: National Crab Day (US)
- 9th: Tortilla Day/Spanish Omelette Day
- 10th: Mother's Day
- 10th: Ramadan starts
- 14th: Dog Theft Awareness Day
- 15th: Red Nose Day
- 17th: St Patrick's Day
- 18th: Global Recycling Day
- 18th: National Sloppy Joe Day (US)
- 19th: National Poultry Day
- 20th: International Day of Happiness
- 20th: First Day of Spring
- 20th: National Ravioli Day (US)
- 25th: International Waffle Day
- 26th: National Spinach Day (US)
- 27th: International Whiskey Day
- 29th: Good Friday
- 30th: World Idli Day
- 31st: Easter Sunday, BST starts
April
- 1st: Easter Monday
- 1st: April Fool's Day
- 1st: Sourdough Bread Day
- 2nd: Children's Book Day
- 4th: International Carrot Day
- 5th: Walk to Work Day
- 5th: National Deep Dish Pizza Day
- 7th: World Health Day
- 7th: National Beer Day
- 9th-10th: Eid Al Fitr (Estimated)
- 11th: Cheese Fondue Day
- 12th: National Grilled Cheese Sandwich Day
- 14th: Garden Day
- 15th: World Art Day
- 16th: Day of The Mushroom
- 16th: National Eggs Benedict Day
- 19th: National Garlic Day
- 21st: National Tea Day
- 21st: Late Queen Elizabeth II’s Birthday
- 22nd: Earth Day
- 23rd: St. George's Day
- 24th: National Pigs-In-A Blanket Day
- 26th: National Pretzel Day
- 27th: National Prime Rib Day
- 28th: World Day for Safety & Health at Work
- 28th: National Blueberry Pie Day
- 29th: National Shrimp Scampi Day
- 30th: National Oatmeal Cookie Day
May
- 1-31th: National Strawberry Month
- 1-31th: National Egg Month
- 1-31th: National Salad Month
- 1st: May Day/Early May Bank Holiday
- 2nd: World Tuna Day
- 4th: National Orange Juice Day (US)
- 4th: Star Wars Day
- 5th: World Laughter Day
- 6th: Coronation of King Charles III and Camilla Anniversary
- 11th: Eat What You Want Day
- 12th: National Limerick Day
- 13th: World Cocktail Day
- 16th: International Day of Light
- 16-22nd: Sandwich Week
- 17th: World Baking Day
- 19th-25th: Chelsea Flower Show
- 20th: World Bee Day
- 27th: Spring Bank Holiday
- 27th - June 2nd: National BBQ Week
June
- 1-30th: National Candy Month
- 5th: World Environment Day
- 6th: National Fish & Chips Day
- 7th: Chocolate Ice Cream Day
- 8th: Global Wellness Day, Queen's Birthday
- 10th-16th: International Men's Health Week
- 14th: National Bourbon Day (US)
- 15th: Clean Air Day
- 15th: Arafah Day
- 16th-20th: Eid Al Adha (Estimated)
- 18th: National Sushi Day (US)
- 21th: National Smoothie Day
- 22th: National Onion Rings Day
- 26th-30th: Glastonbury Festival
- 29th: Pride Parade, Armed Forces Day
July
- 1st: International Joke Day
- 2nd: Thank You Day
- 6th: National Fried Chicken Day
- 7th: World Chocolate Day
- 7th: Islamic New Year
- 12th: Battle of the Boyne
- 13th: National French Fries Day
- 17th: World Emoji Day
- 20th: National Lollipop Day
- 21st: National Ice Cream Day
- 25th: Cheese & Wine Day
- 26th: Start of the 2024 Paris Olympics
- 27th: National Scotch Day
- 30th: International Day of Friendship
August
- 1st: Cycle to Work Day
- 3rd: National Watermelon Day
- 5th: Summer Bank Holiday (Scotland)
- 8th: International Cat Day
- 10th: National S'mores Day
- 11th: End of the 2024 Paris Olympics
- 13th: Prosecco Day
- 16th: National Rum Day
- 17th: National Cupcake Day
- 22nd: National Burger Day
- 23th: National Cuban Sandwich Day
- 26th: Summer Bank Holiday, International Dog Day
- 30th: National Toasted Marshmallow Day
September
- 1st: World Letter Writing Day
- 5th: National Cheese Pizza Day
- 5th: International Day of Charity
- 12th: National Chocolate Milkshake Day
- 15th: Prophet Muhammad’s (PBUH) Birthday
- 19th: National Butterscotch Pudding Day
- 20th: World Cleanup Day
- 21st: International Peace Day
- 23rd-29th: Happiness at Work Week
- 26h: National Pancake Day
- 27th: World Tourism Day, World's Biggest Coffee Morning
October
- 1st: World Vegetarian Day, Black History Month starts
- 3rd: Buy British Day
- 3rd: National Soft Taco Day
- 4th: World Smile Day
- 5th: World Teachers Day
- 7th-13th: National Curry Week
- 10th: World Mental Health Awareness Day
- 10th: National Angel Food Cake Day
- 15th-21st: UK Coffee Week
- 17th: National Pasta Day
- 24th: National Bologna Day
- 26th: Pumpkin Day
- 29th: RSPB Feed The Birds Day
- 31st: Halloween
- 31st: National Caramel Apple Day
November
- 1st: World Vegan Day
- 3rd: National Sandwich Day
- 4th: Roast Dinner Day
- 5th: Guy Fawkes Day
- 10th: Remembrance Sunday
- 10th: National Vanilla Cupcake Day
- 11th: Remembrance Day
- 14th: King Charles III’s Birthday
- 17th: National Baklava Day
- 24th: National Sardines Day
- 29th: Black Friday
- 30th: St Andrew's Day, Small Business Saturday
December
- 1st: Commemoration Day (Dubai)
- 2nd-3rd: UAE National Day
- 2nd: Cyber Monday
- 4th: National Cookie Day
- 7th: Christmas Jumper Day
- 13th: Christmas Jumper Day
- 18th: National Roast Suckling Pig Day
- 25th: Christmas Day
- 26th: Boxing Day
- 31st: New Year's Eve
As we wrap up our journey through the 2024 UK Marketing Calendar, it’s clear that these dates offer invaluable opportunities for brand engagement and customer interaction. By strategically incorporating these dates into your marketing plan, you can create compelling, relevant content that resonates with your audience. Remember, the key to successful marketing in 2024 will be creativity, relevance, and timely execution. So, mark your calendars, get creative with your campaigns, and be ready to leverage these dates to their full potential. Keep this guide handy as your go-to resource for planning your marketing strategies throughout the year and stay ahead in the ever-evolving UK market. Here's to a year of impactful marketing and unparalleled brand growth!