Running a business can be hard, running a business during a pandemic is almost impossible. As an owner you already have plenty on your plate without having to worry about your social media accounts. Running your social media platforms can become a full-time job, so why not have someone help you out? A social media manager can take your vision on to the next level. They will be able to dedicate time on this outlet without taking away any of your precious time. Let’s have a look at 5 key ways a social media manager could help you.
They can create a social media strategy
It may seem easy; posting a couple of photos or stories here and there, but without a fundamental strategy behind it, you may not gain the results you first hoped for! A social media manager can complete a social audit on your accounts, and from those results develop a strategy that works best for you. Every month they can look into their social media analytics, using the outcome to determine what is producing results and what is not. By continuously doing this, their strategies will be able to evolve and adapt with the ever-changing trends on social media. This will ensure growth to your account, customer engagement and increase brand awareness.
They can utilise your advertising budget efficiently
A social media manager will know how to stretch your budget to get the most out of it. Although you may have been boosting your own content on Facebook and Instagram, a social media manager has access to more tools and resources - take Facebook Ads Manager as a key example. This tool allows your social media manager to create more in-depth ads, through precise targeting and delivery options. The benefits don’t just end there, not only will you be reaching a greater range of potential customers, but your return on ad spend (ROAS) will also benefit at the bottom line, or in other words, more bang for your bucks!
They can save you time
Your time is precious and probably already spread thinly amongst your daily projects when running a restaurant. We hope you can see by now; social media is a full time job in itself, which requires dedicated and consistent attention. According to Forbes, 66% of consumers stopped doing business with a company after receiving poor customer service on social media. Not only do you need to be continuously posting diverse content on multiple platforms, but you also need to make sure your content is up to date on trends and relevant to the time. A social media manager can relieve you of this work load, so that you can fully dedicate your time on other aspects of your business.
They can introduce new audiences
Paid ads might seem like a great and easy option for a restaurant looking to reach out and develop upon their target market, however, setting up and running food and beverage ads is far from easy. We have already discussed the benefits a social media manager would have when perfecting your campaign and generating a good return on your investment, but they also specialise in reaching out to new consumers! They can host competitions, answer DMs and run polls to encourage engagement with your audience. They have connections with influencers who can subsequently provide you with a huge potential audience to tap into. Having the knowledge, time and connections, a social media manager could open your eyes to a brand-new consumer you may not have even considered.
They can increase customer engagement
A social media manager is specialised in just that, managing everything behind the scenes of your platforms whether it be Facebook, Instagram, Twitter etc. They have expertise in how to connect to consumers, encourage engagement and produce results! Dedicating their time and attention to ensuring they are posting on a consistent basis will be crucial, whilst also ensuring they are up to the date on the latest trends regarding your business. They will also become knowledgeable of which target you are marketing, and find ways in which to expand your market by reaching out to followers, replying to their comments, featuring consumer content and developing relationships. A social media manager will ensure that your consumers identify with your brand, who you are, and why you are so important to them.
So, social media management is easy right? Well we hope to have shown you the fundamental benefits that could be felt if a strong, successful social media manager was to work with you. Through an increase in traffic, a more personalised approach, and yet benefiting from a more efficient use of your advertising budget, we truly believe that the key skills a social media manager holds can be fundamental to your organisational and operational success.
If you're looking for a cost effective social media management or more in-depth assistance , feel free to reach out to us here and we can create a free plan for your brand.