Widely regarded as one of the most prominent forces of promotion in today’s digitally-driven society, social media marketing has rightfully established itself as a foundation for modern success. From standard fish-and-chip shops to fintech startups, social media marketing today plays a significant role in every UK business’s success. Regardless of what industry you’re in or the size of your business may be, there’s no denying that social media marketing can make a monumental difference in your B2C and B2B marketing efforts.
Out of all the different industries that can use social media to disseminate information, foster brand loyalty, and convert potential customers, however, the fashion industry is one particular sector that benefits the most.
Why social media matters in any fashion brand’s success.
As more style-savvy consumers continue to rely on their news feeds and other available sources of information on the Internet to refine their fashion taste, social media yields a higher opportunity for success. With social media becoming more prominent in the process of shaping fashion trends by consumers, fashion marketers now have the opportunity to determine how well their products will fare in today’s market.
Aside from the fact that social media is one of the most prominent forms of marketing today, here are three other reasons any brand in the fashion industry should invest their time and resources in it:
1. It yields more opportunities for better customer service. In comparison with other industries in the UK, the fashion industry is one that entails dealing with many questions, such as: “What colour does this dress come in?” “How’s the fit on this jacket?” “Where can I find your store?” “When’s your next sale?” By using social media, any fashion brand can improve its overall brand image in the eyes of their customers and answer their questions promptly to foster a stronger brand relationship. In addition to being able to answer questions quickly, however, any fashion brand can use social media to improve their customer service with a more insightful perspective on the needs and wants of their customers.
2. It draws more inbound traffic to your website. Another key benefit of using social media for any fashion brand is that it provides a significant advantage to increase inbound traffic to one’s website and increase its overall sales, whether that be through links to your website or through Instagram and Facebook's shopping feature.
Instead of limiting the inbound traffic that comes into your website by relying purely on search results and referrals, you can increase your conversion rates with social media posts as well. For example, having a professional digital marketing agency, such as Double Up Social, to create relevant social media posts for your target market can help pique the interest of viewers enough to send them to your website and convert to sales!
3. It greatly boosts your brand recognition. One of the most important benefits that you can greatly enjoy by using social media is that it can be used to increase awareness of your brand and help consumers easily recognise it. With the help of a two to three-post-a-week schedule, you’ll be able to pop up in the feeds of interested customers often enough to finally pique their curiosity to the point that they buy your products. As soon as the sales start to roll in, more customers will be able to trust your brand, recognise it easier, and become far more aware of it.
In the UK’s fashion industry where the competition is as tough as ever, it helps to give your brand every advantage it needs to stand out and succeed. This is why it is essential to adopt a solid social media strategy for your brand.
If you’re keen on improving your fashion brand’s marketing efforts but don’t have the skills to make it happen, there’s no need to worry because we have you covered! Get in touch with us to see how we can help.