THE CLIENT
London based brand Far From Lost, creators of sustainable leather accessories, were born on the belief that the leather industry requires more sustainable thought in order to reduce the amount of waste going to landfill as a result of leather manufacturing and production.
Initially launching in 2019, Far From Lost “meticulously source the world’s finest remnant leathers and create beautiful, individualistic accessories, each with a story to tell of its own.” It’s founder, Michael Menninger, witnessed first-hand the amount of waste that comes from the leather production process, and set out to create beautiful remnant leather accessories out of what others overlook.
Their online shop at wearefarfromlost.com sell a collection of premium handmade men’s and women’s accessories, sourced from various types of premium leather from manufacturers and tanneries.
THE BRIEF
Far From Lost briefed us to build the brands social channels in preparation for their e-commerce launch and also manage them post-launch. We worked with their branding partners to unite the brand under a single creative direction, implementing a Social Strategy and consistent visual aesthetic to place Far From Lost in the centre of the eco-environmental conversation. This is achieved through Social Strategy, Community Management and Ad and Influencer Management.
With a strong emphasis on storytelling, we wanted to highlight the process of producing these remnant leather products, taking engaged consumers through a journey with the brand.
The ethos and brand values held within Far From Lost are at the heart of the brand, and so these elements needed to come across at the forefront of their social channels, alongside promotion of their products and online shop.
THE OUTCOME
We developed a Social Strategy that allowed Far From Lost to highlight not only their new collections, but also their origins, sustainable processes and brand values.
Social content across Facebook and Instagram include images from the sourcing and manufacturing processes, alongside final product images and relevant sustainability facts and figures to further integrate the ethos of the company. Posts tagged #FarFromNews explain the saddening environmental impact of waste from the leather industry, but also reaffirming facts showing how companies like Far From Lost are combating the issue.
We implemented a consistent visual aesthetic and utilised UGC (user-generated content) to further promote the brand values, placing Far From Lost in the centre of the ever growing environmental awareness conversation, garnering attention from consumers, brands and influencers, and most importantly: increasing click-through rates to the website.
THE RESULT
As a result of our ongoing management, Far From Lost have seen an engagement increase of over 430%, with an 800% growth in social following in the prelaunch phase, many of which being high-exposure social influencers.
With over 1,400 organic visits per month, we have placed Far From Lost in the centre of the the eco-sustainable conversation, creating not only brand followers but more-so brand advocates who are invested in the brand mission & values.
Environmental awareness and the sustainable ethos of Far From Lost is something which we are highly invested in here at Double Up Social, and we are always glad to see the ever increasing conversation surrounding these issues.
"Double up Social came highly recommended by my branding agency ico Design. Mark was able to starting working with us on a small scale, and we were confident he could scale up to multiple platforms and all sizes of budgets. Double Up Social has the creative side of things covered as well. Not only do they know how to allocate marketing spend in the best way, but they have the ability to choose the creative from the imagery/videos to the copywriting. Mark runs a very lean operation which I value. You can always get him on the phone or chat with him via text anytime of the day which is great.”
- Michael Menninger, Founder of far From Lost