THE CLIENTS
After successfully managing and increasing the general growth of Creams Cafe’s national account, Double Up Social now also work with a number of local stores and franchisees. We work individually with a large collection of local Creams stores, all the way from Bromley and Cambridge to Eastbourne and Bristol, and are continuing to help them build their local following across social media to increase local store awareness and drive footfall.
Working with Creams on both a national and local scale bring its advantages, as we are able to bring our existing knowledge of the brand, assets and audience and apply it on a local scale, both with existing stores and new store openings.
THE BRIEF
Through a combination of both paid and organic growth, have been briefed by these local stores to increase local footfall, online delivery orders and increase brand awareness. Whilst Creams stores offer mostly the same delicious menu up and down the country, some stores boast different offers or promotions relevant to their local area.
Increasing engagement with local stores social media channels is important so that the local communities don’t miss out on the latest offers, whilst also building up a larger society of sweet-toothed, dessert loving people, who can engage with and share their content at that specific location.
THE OUTCOME
Through dedicated and meticulous management of these local accounts, we have seen a steady rise in their growth, following and engagement. We have managed to gain more positive reviews on Facebook and Google for each store, as well as seeing a rise in delivery orders through Deliveroo, UberEats and Just Eat, achieved as a result of organic posts and PPC (pay-per-click) ads.
To further increase growth for local stores, we invited influencers who boast over 100,000 followers on Instagram to try out Creams delicious desserts and share how much they loved them on their accounts, thus increasing reach of Creams products to their large local following.
We also encourage UGC (user generated content) to directly turn customers into brand advocates – people love having their content shared to a larger account, and it’s a win-win to promote Creams products too. We promote midweek deals including Coffee and Cake and BOGOF Waffles, which vary store to store depending on the local audience and attractions in the area.
Perhaps more strategically, we worked with in-store WiFi providers to retarget consumers with ads who have logged in via Facebook. Connecting to a store WiFi network is very common, especially if you want to share your delicious-looking snaps of your Creams desserts right there and then, and so this is a great way to target those users and encourage them to come back to the store to take advantage of new offers and promotions.
THE RESULT
We are pleased to be seeing a substantial and continuing growth over Creams local store accounts. Let’s have a look at some specific examples:
- Creams Edgware have seen a 872% increase in local following.
- Creams Bath achieved over 1,200 engaged followers prior to opening, and were fully backed upon opening.
- Creams Tunbridge Wells following has tripled in only 3 months.
- The opening of Creams Croydon reached 200,000 local foodies, as we live-shared the opening events and encouraged people to attend in-store events.
Creams’ social channels continue to grow, and we were delighted to receive this testimonial from Creams former Marketing Executive:
"Mark and his team have helped support our store massively by increasing brand awareness, providing social media management and content creation. The team are always on hand via phone, text or email to help with any queries. Nothing is ever too much."
- Farouk, Creams Cafe Bromley & Canterbury Franchisee