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2021 UK Marketing Calendar & Key Retail Dates.

Updated: Mar 4, 2021

After an unprecedented & incredibly challenging year, 2021 is nearly here. With many sporting, musical and cultural events being re-scheduled for the new year, 2021 is looking jam-packed! So, we have put together a comprehensive list of all the key retail dates that your business must know when creating a marketing calendar for the new year.

The below list features a mixture of cultural, foodie, national & quirky days that you can use to really bolster your 2021 marketing efforts. Take a look and pick out any that are relevant to your brand.

Get ahead of the game and plan your 2021 marketing calendar now!


1st January – New Year’s Day

1st – 31st January – Dry January

1st – 31st January – Ginuary

1st – 31st January – Veganuary

6th January – National Shortbread Day

18th January – Blue Monday

20th January – National Cheese Lovers Day (U.S)

25th January – Burns Night

26th January – Australia Day

27th January – Chocolate Cake Day


1st – 28th February – LGBT History Month

5th February – World Nutella Day

7th February – Yorkshire Pudding Day

12th February – Chinese New Year (Year of the Ox)

14th February – Valentine’s Day

16th February – Pancake Day

16th February – Shrove Tuesday

17th February – Ash Wednesday

20th February – Love Your Pet Day


1st March – St David’s Day

1st – 7th March – British Pie Week

4th March – World Book Day

8th March – International Women’s Day

14th March – Mother’s Day

17th March – St Patrick’s Day

20th March – First Day of Spring

25th March – International Waffle Day

28th March – BST starts

28th – 29th March - Holi


1st April – April Fool’s Day

2nd April – Good Friday

4th April – Easter Sunday

4th April – International Carrot Day

5th April – Easter Monday

10th April – Siblings Day

11th April – National Pet Day

19th April – Bicycle Day

21st April – National Tea Day

22nd April – Earth Day

23rd April – St George’s Day


3rd May – May Day

4th May – Star Wars Day

11th May – National Eat What You Want Day

13th May – World Cocktail Day

16th May – International Day of Light

17th May – World Baking Day

20th May – World Bee Day

25th – 29th May – Chelsea Flower Show

29th May – National Biscuit Day

31st May – Spring Bank Holiday


1st June – World Milk Day

3rd June – National Fish and Chip Day

4th – 6th June – Download Festival

12th June – World Gin Day

12th June – International Falafel Day

12th June – 12th July – Men’s Euros 2021

15th June – National Beer Day (UK)

18th June – International Sushi Day

20th June – Father’s Day

21st June – Summer Solstice

23rd – 27th June – Glastonbury Festival

28th June – 11th July – Wimbledon Championship dates


1st – 31st July – National Ice Cream Month (U.S)

2nd – 11th July – National BBQ Week

4th July – American Independence Day

7th July – World Chocolate day

17th July – World Emoji Day

19th July – Eid al-Adha begins

22nd July – National Hot Dog Day (U.S)


6th August – International Beer Day

16th August – National Rum Day

26th August – National Burger Day

27th – 29th August – Reading Festival

29th – 30th August – Notting Hill Carnival

30th August – Summer Bank Holiday


1st – 30th September – Sourdough September

7th September – World Salami Day

12th September – National Chocolate Milkshake Day

16th September – National Guacamole Day (U.S)

18th September – National Cheeseburger Day (U.S)

22nd September – White Chocolate Day (U.S)


1st – 21st October – Black History Month

1st October – International Coffee Day

1st October – World Vegetarian Day

4th October – National Taco Day (U.S)

9th October – International Beer and Pizza Day

10th October – World Mental Health Day

10th October – World Porridge Day

16th October – World Food Day

25th October – World Pasta Day

31st October – Halloween


1st – 30th November – Movember

1st November – World Vegan Day

5th November – Guy Fawkes Night

11th November – Remembrance Day

14th November – Remembrance Sunday


14th December – Christmas Jumper Day

24th December – Christmas Eve

25th December – Christmas day

26th December - Boxing Day


We hope that this extensive timeline packed with marketing dates has been of help! If you’re unsure on how to approach utilising these national holidays and celebrations to boost your brand awareness? Contact us and we will be happy to help!


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