fine food specialist
Exploring the brand & inspiring chefs through digital content.
Social Strategy | Content Creation
FineFoodSpecialist.co.uk, an online luxury food retailer, approached us with the aim of humanising the brand increasing brand credibility. Holding only an ‘About Us’ page, Fine Food Specialist wanted to expand their content offering to increase the brands credibility and reaffirm their positioning as experts of fine and hard-to-find foods.
In a bid to increase the brands credibility, we worked with Fine Food Specialist to highlight the background of the brands ex-chef founder, Drogo Montagu, through an authentic, emotive story describing his growth from Michelin-trained chef to business owner.
To inspire potential customers, we also created a variety of Drogo's Kitchen recipe videos to be displayed alongside products, utilizing current luxury trends to push sales of certain products on the site.
Through inspiring, informative & mouthwatering video content, we humanised the fine food brand and gave skeptical consumers an authentic connection to the brand, it's founder and their ethos, increasing brand trust & knowledge in their luxury heritage.
"I was really happy with the end results and Double Up delivered everything they said they would. Nothing was too much and it was a pleasure working with them. All the work was delivered on time in a professional manner and I look forward to working with them again soon."
- Drogo Montagu, Fine Food Specialist