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creams cafe
Social Media, Content Creation & PPC
Creams Cafe, the UK's largest chain of dessert parlours, approached us to manage their social media channels.
With less than 20 stores in their estate, we began work with Creams with a full revamp of their social channels and digital marketing efforts.
Through revamped social-first photography and video, we drew a tasty new visual direction that better communicated the vibrancy of the brand personality, increasing brand engagement by 423% within the first 6 months.
Through seasonal campaigns, new menu & new store launches, influencer collaborations and partnerships, we grew Creams Cafe’s Instagram following to over 60,000, as well as launching their Snapchat account in 2018, which we grew to over 30,000 followers organically.
Since the start of our work with Creams Cafe, we also increased reach by over 7,492% to 3.8 million per month through their social channels as the brand grows to now over 100 stores.
Social Strategy | Content Creation | Community Management
results: the data
50k+
followers generated
7,492%
increase in reach
423%
increase in engagement
72 new
store openings
"Double Up Social’s business client support is outstanding, not only in supporting our National Marketing needs, but also all that they do for the Franchisees of Creams Cafes across the UK. We have 87 stores and there is a never ending list of requests and local marketing support required.
Double Up Social support our brand on monthly content strategy, campaign solutions, driving social engagement and influencer reach. Mark has wholeheartedly supported us as a business and never faults to answer a call when needed. He is truly a passionate Social Media Marketer! I’ve learned so much about his business acumen and down to earth company values over the last year. Thank you!"
- Lauren Haslewood, Creams Cafe