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creams cafe
Social Media, Content Creation & PPC
the brief
Social Strategy | Content Creation | Community Management
Creams Cafe, one of the UK’s largest growing dessert parlors, wanted to humanise their dessert brand to a younger, more digital audience in an authentic & engaging way that sparks conversation and builds brand trust. We were approached to take over social media management to not only increase the reach to these audiences, but also turn them into loyal customers.
results: the data
50k+
followers generated
7,492%
increase in reach
423%
increase in engagement
72 new
store openings
the outcome
After a review of the current social landscape, we spruced up Creams' social profiles to feel more native & engaging to social audiences. By tactically creating a social strategy based upon real-time trends, twinned with a deep understanding of the target audience, we changed what it meant to share desserts.
As ongoing account management, we inspire users to share their desserts, discover new ones and interact with the brand through use of compelling, tasteful creative consisting of static and video content, driving users to one of Creams 90+ stores.
"Double Up Social’s business client support is outstanding, not only in supporting our National Marketing needs, but also all that they do for the Franchisees of Creams Cafes across the UK. We have 87 stores and there is a never ending list of requests and local marketing support required.
Double Up Social support our brand on monthly content strategy, campaign solutions, driving social engagement and influencer reach. Mark has wholeheartedly supported us as a business and never faults to answer a call when needed. He is truly a passionate Social Media Marketer! I’ve learned so much about his business acumen and down to earth company values over the last year. Thank you!"
- Lauren Haslewood, Creams Cafe