Social Media Strategy & Management
Social Strategy | Content Creation | Community Management
Creams Café, one of the UK’s largest growing dessert parlors, wanted to humanise their dessert brand to a younger, more digital audience in an authentic & engaging way that sparks conversation and builds brand trust. We were approached to take over social media management to not only increase the reach to these audiences, but also turn them into loyal customers.
After a review of the current social landscape, we spruced up Creams' social profiles to feel more native & engaging to social audiences. By tactically creating a social strategy based upon real-time trends, twinned with a deep understanding of the target audience, we changed what it meant to share desserts.
As ongoing account management, we inspire users to share their desserts, discover new ones and interact with the brand through use of compelling, tasteful creative consisting of static and video content, driving users to one of Creams 80+ stores.
As a result of our ongoing management, Creams have seen a 102% growth in social following, as well as a 423% increase in engagement, bringing their engagement rate to 4.05% - triple the industry average. With a strategic reallocation of the same budget, we increased reach by over 5000% and grew their Snapchat account organically to over 24,000 followers (and growing!)
"[Double Up's] knowledge of both Social Media and Marketing has been a huge advantage to our entire office. They helped us not only set up our Snapchat account, but managed to get a large following behind us and manage it for us on a day to day basis."
- David Simpson, Creams Cafe
No two businesses are the same, which is why we tailor our pricing per project to match your business goals. Get in touch now & let's double up!
(44) 020 8050 3257