Brighton Pier Group owns and trades Brighton Palace Pier, as well as the Eclectic Bars group of 9 premium bars nationwide, eight indoor mini golf sites and the Lightwater Valley theme park in North Yorkshire.

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We support Eclectic Bars and Lightwater Valley’s advertising and SEO efforts across Meta and Google, promoting events throughout the annual calendar and pushing key campaigns around everything from Halloween parties to summer season events. 

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Between July and October, using a defined targeting strategy, keyword insights and campaign creative that captures imaginations, our Lightwater Valley Google campaigns have achieved 160k impressions with a clickthrough rate of an incredible 49% and ticket sale conversion rate of 10% - 4x the industry average.

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In addition, we also support the group with regular hands-on marketing workshops, covering everything from paid ad basics to CRM management, to allow their General Managers, Sales team and staff to maximise their own local marketing.

Social Strategy  |  Content Creation  |  PPC  |  SEO