The Bermondsey Bierkeller, inspired by the nocturnal festivities of Oktoberfest, had a vision to infuse London with a similar mirth. With this ambitious plan, they engaged us to sculpt their brand from scratch and spearhead the marketing for their bar launch in London Bridge.
Our involvement began at the very foundation of The Bermondsey Bierkeller's identity. We started by crafting a visual brand identity that encapsulated the spirit of Oktoberfest, producing logos, in-store signage, menus, brochures, and posters, alongside photography & videography. Beyond the visuals, we designed a responsive website, which was seamlessly integrated with The Bermondsey Bierkeller's booking partners and was regularly updated to spotlight seasonal events.
As the launch approached, we amplified The Bermondsey Bierkeller's presence through a blend of organic and paid marketing across social channels. Complementing this digital outreach was a strategic PR campaign that resulted in the brand being spotlighted in notable publications like TimeOut, Glamour Magazine, and Design My Night. Additionally, endorsements from prominent London nightlife influencers bolstered the brand's credibility and reach.
September heralded The Bermondsey Bierkeller’s maiden seasonal event: Oktoberfest. We went beyond merely creating custom branded artwork; instead, we orchestrated a comprehensive marketing campaign encompassing Facebook, Instagram, Google Ads, email marketing, PR, and influencer partnerships. This concerted effort yielded impressive results, with over 3,000 clicks to the reservation pages in a month. The outcome was a sold-out Oktoberfest, with all pre-paid tickets and table reservations snapped up within the first week of sale.
The momentum continued as the calendar rolled towards the year-end festivities. Leveraging custom imagery, graphic design, and strategic social media promotion, we ensured that The Bermondsey Bierkeller's inaugural Christmas events were a resounding success. By the time December dawned, every slot for their Christmas events was already booked.