Born from a desire to bring the late-night fun of Oktoberfest to London, we helped develop The Bermondsey Bierkeller brand and market their new bar launch in London Bridge.

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Prior to their launch, our work started with the development of a visual brand identity, through the development of logos, in-store signage, menus, brochures, posters, photography, and videography for the brand. We then developed a responsive website with custom integrations with their booking partners, with continual management to showcase their seasonal events.

Leading up to launch, we used organic and paid marketing on their social channels to increase awareness, twinned with a PR campaign that saw The Bermondsey Bierkeller featured in TimeOut, Glamour Magazine, Design My Night and more, with additional endorsements from nightlife influencers in London.

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In September, they also began their first major seasonal event – Oktoberfest. Not only did we develop custom branded artwork for the event, we also developed a bespoke organic and paid campaign that span across Facebook, Instagram, Google Ads, email marketing, PR and influencer collaborations.

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Receiving over 3,000 clicks to the reservation pages within a month, they quickly sold-out their pre-paid tickets and table reservations across all nights.

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It’s also a similar story of The Bermondsey Bierkeller's first Christmas events - through custom imagery, graphic design and social media promotion, all nights for their Christmas events were sold out before December began.