12th street
Branding, Web Design. Social Media Management, Content Creation
the brief
Social Strategy | Community Management | Ad & Influencer Management | | Photography
12th Street Burgers + Shakes approached us to help shape their cloud kitchen concept, delivering big iconic American burgers, shakes and desserts.
After carrying out audience & competitor research, we developed branding, including logo variations, brochures, ordering websites and a host of marketing content.
the outcomes
Pre and post launch, we worked with American-foodie influencers & local businesses to promote and endorse the brand, supplemented by paid ads and organic marketing efforts to grow our local brand awareness to relevant post codes.
Our PPC strategy yielded CPC as low as 0.08p, driving large amounts of traffic to the delivery channels utilised a limited ad budget. Since their launch, within 6 months the brand was able to expand to 2 other kitchens across London.
results: the data
0.08p
per click to Deliveroo
10+
influencer endorsements
2 new
store openings
"Double Up Social handled all creative and marketing elements for our brands launch and out-done themselves.
They captured our brand vision and turned this into a compelling brand with mouth-watering photos & video, graphic design and successful social media marketing which has helped 12th Street Burgers + Shakes become a household name in Milton Keynes right upon launch."