wrap it up!
Social Media Management
Social Strategy | Content Creation | Community Management
With over 16 branches in the UK, Wrap It Up! wanted to transform the lunch-time flavour game & convince hungry consumers to put down their supermarket meal deal, and pick up a mouthwatering tortilla wrap with internationally-inspired flavours.
We worked with Wrap It Up! UK alongside their new menu launch to increase brand awareness, favourability & not only attract one-off commuters but to gain valuable lifetime customers.
We began our process by
re-evaluating the brands content offering and social strategy. After multiple research sessions with local commuters and existing customers, we developed a pre and post menu-launch social strategy.
Our strategic social plan reinforced their flavour-first rebrand & helped bring the flavours of the world to their social following - increasing store footfall & creating queues on menu launch day.
As a result of our management & updated brand aesthetic, Wrap It Up! still saw increased organic engagement during an industry-wide engagement drop, as well as a 25% increase in social following, including many high-profile influencers & bloggers.
No two businesses are the same, which is why we tailor our pricing per project to match your business goals. Get in touch now & let's double up!
(44) 020 8050 3257