wrap it up!

Social Media Management

the brief

Social Strategy  |  Content Creation  |  Community Management

With over 16 branches in the UK, Wrap It Up! wanted to transform the lunch-time flavour game & convince hungry consumers to put down their supermarket meal deal, and pick up a mouthwatering tortilla wrap with internationally-inspired flavours.

We worked with Wrap It Up! UK alongside their new menu launch to increase brand awareness, favourability & not only attract one-off commuters but to gain valuable lifetime customers.

the outcome

We began our process by 

re-evaluating the brands content offering and social strategy. After multiple research sessions with local commuters and existing customers, we developed a pre and post menu-launch social strategy.

Our strategic social plan reinforced their flavour-first rebrand & helped bring the flavours of the world to their social following - increasing store footfall & creating queues on menu launch day.

the result

As a result of our management & updated brand aesthetic, Wrap It Up! still saw increased organic engagement during an industry-wide engagement drop, as well as a 25% increase in social following, including many high-profile influencers & bloggers.

contact us

No two businesses are the same, which is why we tailor our pricing per project to match your business goals. Get in touch now & let's double up!


(44) 020 8050 3257

contact us!


(44) 020 8050 3257

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join us!

We're always looking for social media account managers to join our team. 

Email your CV to mark@doubleupsocial.com

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