the brief

Content Creation

Working with advertising agency VIDSY, we were briefed to create a series of social-first videos to promote William Hill's slot machine and iconic Big Spin games, reminding people to take their free daily spin.

the delivery

Through a series of fast-paced, energetic and engaging social videos, we aimed to grab attention in a sea of newsfeed content.

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Whilst some immediately informed the viewer on the proposition with a call-to-action, others were focused on interactional posts to harness the brands game-like nature and generate social engagement.