Transforming TV content for social-ready advertising

the brief

Content Creation  |  Paid Advertising

In a bid to position themselves as the the experts of forward-thinking, digital careers, Vodafone developed a series of TV-first adverts to explore what the future of digital careers could be.


To deliver the best retention & engagement rates for social, we were approached by Vodafone & VIDSY to recut a selection of the adverts to make them more fitting for viewing on mobile & their social channels.

the delivery

We turned a variety of 2+ minute  TV ads into fast-paced 10-second social videos that felt both exciting and native to social platforms.


Using short-form storytelling we brought viewers on a journey, teasing them about the exciting digital opportunities of the future before encouraging them to take Vodafone's Future Jobs Finder.

the result

Through paid social channels, the series of videos boasted a 29% referral rate from social, providing over 400k+ intrigued users the opportunity to discover their future digital career.


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Email your CV to mark@doubleupsocial.com

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