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about double up

we’re double up social! as a remote social media and content creation agency, we specialise in helping food and beverage,
e-commerce, restaurants, dark kitchen, and hospitality brands succeed in today's competitive digital landscape.

We know that many hospitality brands struggle with a disconnect between their marketing strategy and their content creation. That's why we offer a comprehensive approach to social media marketing and content creation, all under one roof. Our goal is to help you "double up" on your success by delivering high-value, viral-style content and consumer-led social strategies that drive engagement and grow your brand.

Our focus on creating content that resonates with your target audience means that our clients often enjoy engagement rates that are 4x the industry average. We handle all aspects of organic social media management, including 7-day community management, influencer management, giveaways, and more. We also run in-depth PPC campaigns that achieve click-through rates of up to 40% and average CPCs to delivery partners (Just Eat, Deliveroo, Uber Eats) of just 0.08p.

We're proud to have won multiple awards, including Agency of the Year, as voted for by a collective of over 1,000 F&B marketers in The Copy Club in 2021. Our expertise and insights have also been featured in numerous press outlets, where we've been recognised for our Give Back digital workshops, which were launched during Covid to help small F&B brands get online on social media and the web.

double up social was founded
by Mark Smith FRSA. 

With a background working with brands such as McDonalds, Guinness and Mars Inc, and a deep-rooted upbringing in the hospitality sector, Mark takes his industry insights & knowledge of consumer habits in the f&b market, and converts this into a compelling digital brand strategy that allows our food and beverage clients to enjoy over 4x the average amount of engagement (likes, comments, shares etc). 

We are proud to have been featured in the following publications, as well as being awarded 'Agency of the Year 2021' by The Copy Club, a collective of marketeers from some for the UK's leading F&B brands.


as featured in

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"As a new business owner of restaurants for 5+ years now, I take much pride in my restaurant and my food and have high expectations for my team, service, and products. With this being said, I will always give credit where its due... Mark and his team at Double Up Social definitely deserve that credit, him and his team are extremely helpful, kind and work diligently along side of you. A+ service!"

- Gabriel Wajda, Tabboulee Restaurant, Philadelphia

"Double Up Social were able to starting working with us on a small scale, and we were confident they could scale up to multiple platforms and all sizes of budgets. Not only do they know how to allocate marketing spend in the best way, but they have the ability to choose the creative from the imagery/videos to the copywriting.


Mark runs a very lean operation which I value. You can always get him on the phone or chat with him via text anytime of the day which is great.

- Michael Menninger, Far From Lost, San Francisco

"I consider Double-Up Social as a star-performer, young, and enthusiastic firm.

They have a good understanding of how to deploy power of social media to have a direct impact on the revenue of small businesses - in particular, for small food retail outlets.

We were happy with what they did for us and would happily recommend them to other SMEs."

- Nadeem Mujtaba, Haute Panini Cafe, London

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get in touch

Send us a message with your project details and we'll get back in touch with a no-obligation quote, same-day.

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contact us direct

Want to discuss a specific project, send us your CV or contact a member of our team? Get in touch using the details below. We're a fully-remote team spread across the UK & US and will get back to you as soon as possible!


p: (+44) 020 8050 3257

ig: @doubleupsocial

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